Top 5 Fashion Games on iOS in Europe Q3 2022

During the third quarter of 2022, the top 5 fashion games on iOS in Europe exhibited varied performance trends. Here's a closer look at the weekly downloads, revenue, and active user metrics for each game, based on data from Sensor Tower.

Makeup Stylist -DIY Salon game saw a notable increase in weekly revenue, starting at $39 in late June and peaking at $360 by the end of September. Weekly downloads also demonstrated a strong upward trend, beginning at 45.3K and reaching a high of 98.9K in early August, before stabilizing around 54.7K towards the end of September. Active users increased from 96.5K in late June to a peak of 315K in late August, maintaining around 292K by the end of the quarter.

Makeup Kit - Color Mixing showed significant growth in weekly downloads, starting from just 12 in mid-July and reaching a peak of 150.7K by late August, before declining to 27.7K by the end of September. Active users mirrored this trend, growing from 6.4K in late July to a peak of 255.4K in late August, then decreasing to 73.9K by the end of the quarter.

Everskies: Avatar Dress up experienced fluctuations in weekly revenue, starting at $1.7K in late June, peaking at $6.7K in early August, and ending at $4.2K in late September. Downloads surged to 145.5K in late July, before gradually declining to 13.2K by the end of September. Active users peaked at 158.9K in late July, before decreasing to 82.9K towards the end of the quarter.

Project Makeover maintained a steady weekly revenue, averaging around $210K throughout the quarter, with minor fluctuations. Weekly downloads peaked at 59.3K in mid-August and settled at around 39K by the end of September. Active users remained relatively stable, starting at 726.7K in late June and ending at 655K by the end of the quarter.

Love Fantasy: Match & Stories saw a consistent weekly revenue, averaging around $2.5K, with minor peaks and troughs. Downloads increased from 22.6K in late June to a peak of 64.6K in mid-August, before stabilizing around 32.7K by the end of September. Active users grew from 62.7K in late June to a peak of 103.5K in mid-August, then leveled off to 71.4K by the end of the quarter.

For more insights and detailed data, visit Sensor Tower.